Work Samples

Writing across three disciplines — marketing copy, long-form content, and editorial pieces. Each sample is a real project, described as it was briefed and delivered.

01

Marketing
Copywriting

Copy written to convert — from first click to final sale.

SaaS Landing Page

Landing Page

Hero-to-signup landing page for a B2B SaaS platform targeting marketing operations teams. Structured around three core pain points with a single high-contrast CTA sequence — written to qualify visitors, not just attract them.

  • Audience research
  • Problem-forward structure
  • Objection handling

Email Re-engagement Campaign

Email Series

A five-email win-back sequence for an e-commerce brand with a lapsed subscriber list. Tone calibrated to feel personal rather than promotional — acknowledging the gap, leading with value, closing with a clear reason to return.

  • Segmentation strategy
  • Voice matching
  • A/B subject lines

Product Description Suite

E-commerce

Forty product descriptions for a premium home goods brand — each written to work within a tight template while still carrying the brand's voice. Spec included SEO targets and a consistent benefit-led structure across all SKUs.

  • Brand voice guidelines
  • SEO integration
  • Benefit-led structure
02

Content
Writing

Long-form work that builds authority and earns its audience.

The Complete Guide to Content Audit

Long-form Guide

A 4,000-word pillar guide for a content marketing agency — written as a genuine reference resource rather than an SEO exercise. Structured with jump links, actionable sections, and a tone that respects the reader's time and expertise.

  • Expert interviews
  • Pillar structure
  • Internal linking strategy

Fintech White Paper: The Future of B2B Payments

White Paper

Ghostwritten for a fintech startup positioning against incumbent payment processors — translated technical product advantages into a narrative that CFOs and finance directors could act on. Research-led, argument-structured, jargon-minimal.

  • SME interviews
  • Data synthesis
  • Executive audience

Monthly Blog Program for HR Tech Brand

Blog Program

Ongoing content engagement across a twelve-month editorial calendar — eight posts per month across talent acquisition, workforce planning, and people analytics. Topics researched and pitched independently, each written to double as thought leadership and organic search.

  • Editorial calendar
  • SEO-first research
  • Brand voice
03

Editorial
Writing

Narrative craft for publishers and brands with a point of view.

How a Small Roaster is Rewriting the Specialty Coffee Supply Chain

Feature

A 3,500-word reported feature for a food and beverage trade magazine — two weeks of source interviews, on-site reporting, and a narrative structure that moved the reader from supply chain economics to a single farm in Colombia. Published with zero editorial notes.

  • On-site reporting
  • Narrative structure
  • Trade publication

The Myth of the Always-On CMO

Essay

An opinion essay for a marketing leadership publication arguing against the cult of availability in senior marketing roles. Written with a clear argument, credible sourcing, and a close that offered something actionable rather than just provocative.

  • Opinion structure
  • Leadership audience
  • Argument-driven

Brand Journalism Series: Founders in the Field

Brand Journalism

A six-part profile series for a venture firm's owned media channel — each piece a 2,000-word portrait of a portfolio company founder. Written with enough editorial distance that readers trusted the stories and enough brand awareness that the sponsor never looked self-serving.

  • Profile interviews
  • Series arc
  • Sponsored content ethics

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